The first-ever SME-centered Information Technology fair is taking place next year in Hanover, Germany
Titled “Twenty2x”, the fair will be somewhat of a successor to the famous CEBIT, which found its untimely end last year after its broad concept failed to attract businesses as exhibitors. Having once proudly carried the title of “largest IT fair in the world” and pulling almost a million visitors, the festival-like character of CEBIT’s relaunch in 2018 only attracted 120,000 people. Twenty2x is a completely new and independent event—with a much narrower focus: It’s all about SMEs and B2B! “We’ve conducted two independent market analyses and ultimately opted for a clear focus on SMEs, as this reflects the current market trends“, as Jutta Jakobi from Twenty2x-organiser Deutsche Messe AG explains.